S2E15: Committing to a Vision With Brand Language Lab's Felicity Wild

Buckle up, cosmic travelers. 🚀🌎

On this week's journey through the Content People galaxy, we've onboarded an extraordinary navigator: @Felicity Wild, our Captain and Chief Tone of Voice Nerd.

Felicity's the creative force behind Brand Language Lab - a brand language consultancy company.

Think: Copywriting consultancy. But also an immersive, branded experience modeled on a 1970s sci-fi adventure.

In this convo, which is a bit more focused and specific than other eps, Felicity and I dive deep into the origins of her imaginative branding and website.

It’s … out of this world. (I'm done! I'm done.)

Our convo covers:

🪐 The brand’s origin story.
🪐 How a short break from client work gave Felicity the time and energy to reimagine the business's next chapter.
🪐 The creative potential of really long walks.
🪐 Turning to art for inspo (rather than competitors).
🪐 A healthy reframing of personal branding. And why it doesn’t need to be so personal.

Follow Content People or Meredith:
Content People Newsletter: https://meredithfarley.substack.com/
Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/

Felicity's Website: https://www.brandlanguagelab.com/
Felicity on LinkedIn: https://www.linkedin.com/in/felicity-wild/
Felicity's Newsletter: https://www.brandlanguagelab.com/lab-notes
Felicity's Course: https://brandlanguagelab.podia.com/